Aytac is a graphic designer, photographer and artist from Zürich, Switzerland. He has studied graphic design and Photography at the Hochshule Luzern, Switzerland (Master Degree), and has worked as a freelancer in both fields since 2000. After working for several advertisement and design agencies as an art director and a photographer, Aytac is now a full-time freelancer based in Zurich.
He has expertise in all forms of communication arts: Providing design consultancy, corporate identity, branding, interactive design. He aims to build long lasting relationships between brands and customers by using integrated media channels. Into every project he injected his experience and unique creativity.
Graphic design:
corporate identity, book, illustration, web design.
Photography:
architecture, fashion, still life.
e: hello@aytac.tv
THE TASK
To create a visual identity for the women fashion brand “Degaje” based on a strong concept which expresses the brand’s two fundamental characteristics; Vogue and Elegant.